ROOTS The Beauty Underground

ROOTS Beauty is a woman-led clean beauty sanctuary in Laguna Beach, founded by Laura and created to help clients approach beauty as an act of self-love and self-care. ROOTS blends an organic hair salon with a curated clean beauty shop, offering organic hair services, clean makeup, skincare, wellness products, and personalized consultations designed to support a more non-toxic beauty routine. With a focus on education, thoughtful curation, and natural beauty, ROOTS creates a welcoming space where clients can feel relaxed, empowered, and connected to rituals that nourish both beauty and wellbeing.